Typical quality pain points are

Business Requirements are often ambiguous causing a lot of rework after code construction

Testing is the pinch point on every project and quality is often sacrificed for schedule (or the schedule is impacted)

Project schedules slip due to lack of experienced test talent; software engineers are performing testing functions

Performance and Load issues are discovered in production causing rework or unplanned hardware expenditure

Senior management teams do not have the visibility into the “real” progress of a project (e.g. unknown test coverage)

Automation software has been purchased but is sitting on the shelf or not proving its ROI